Archive for the ‘Advertising’ Category

Topic Maps Logo?

Sunday, April 28th, 2013

While writing about Drake, I was struck by the attractiveness of the project logo:

Drake logo

So I decided to look at some other projects logos, just to get some ideas on what other projects were doing as far as logos:

Hadoop logo

Mahout logo

Chukwa logo

But the most famous project at Apache has the simplest logo of all:

HTTPD logo

To be truthful, when someone says web server, I automatically think of the Apache server. Others exist and new ones are invented, but Apache server is nearly synonymous with web server.

Perhaps the lesson is the logo did not make it so.

Has anyone written a history of the Apache web server?

A cross between a social history and a technical one, that illustrates how the project responded to user demands and and requirements. That could make a very nice blueprint for other projects to follow.

Posted in Advertising, Marketing | No Comments »

Poorly Researched Infographics [Adaptation for Topic Maps?]

Tuesday, January 15th, 2013

Phillip Price posted this at When you SHARE poorly researched infographics….

Ride with Hitler

Two questions:

  1. Your suggestions for a line about topic maps (same image)?
  2. What other “classic” posters merit re-casting to promote topic maps?

I am not sure how to adapt the Scot Towel poster that headlines:

Is your washroom breeding Bolsheviks?

Comments/suggestions?

Posted in Advertising, Marketing, Topic Maps | No Comments »

How To Make That One Thing Go Viral

Monday, January 14th, 2013

How To Make That One Thing Go Viral (Slideshare)

From the description:

Everyone wants to know how to make that one thing go viral. Especially bosses. Here’s the answer. So now maybe they will stop asking you. See the Upworthy version of this here: http://www.upworthy.com/how-to-make-that-one-thing-go-viral-just-kidding?c=slideshare.

Worth reviewing every week or so until it becomes second nature.

Somehow I doubt: “Topic Maps: Reliable Sharing of Content Across Semantic Domains” is ever going viral.

Well, one down, 24 more to go.

;-)

I first saw this at Four short links: 10 January 2013 by Nat Torkington.

Posted in Advertising, Marketing, Topic Maps | No Comments »

…Self-Destructing Ads for Lingerie

Monday, January 7th, 2013

Grey Uses the New Facebook Poke to Create Self-Destructing Ads for Lingerie Onetime clip for onetime sale by Rebecca Cullers.

From the post:

Facebook has redesigned its Poke feature to allow people to send their friends video clips that self-destruct 10 seconds after opening. “Hey, that would be great for safe sexting!” you probably thought immediately. So, it shouldn’t come as a shock that the first advertiser to use the new Facebook Poke is a lingerie company. Delta Lingerie crafted a campaign with Grey Tel Aviv in which a 10-second clip of a model pulling on some Delta stockings—a video that couldn’t be saved or even shared—was sent to the model’s friends. A few seconds at the end directed them to Delta’s website to claim a “one-time” discount on the stockings. Since Facebook allows you to poke only 40 people at a time—and the app deletes the video on the sender’s end, too—the model’s agent had to shoot the same clip over and over again.

Certainly an interesting idea, self-destructing messages, particularly for college football coaches and others with lots of texting time on their hands.

Rather specialized though.

And for whatever reason people keep those sorts of messages.

Rather than encryption, which always attracts attention, what about transforming messages into “box scores” for some sport?

Something that might be overlooked when looking for “sexting” messages on a coaches phone?

Particularly if the transformation was a hidden part of message management, discoverable only on examination of the source code.

1,002 uses of topic maps?

What do you think?

Posted in Ad Targeting, Advertising, Topic Maps | No Comments »

The 2015 Digital Marketing Rule Book. Change or Perish.

Monday, January 9th, 2012

The 2015 Digital Marketing Rule Book. Change or Perish.

Avinash Kaushik writes:

It is the season to be predicting the future, but that is almost always a career-limiting move. So I’m not going to do that.

It is a lot easier to predict the present. So I’m not going to do that either.

Rather, I’m going to share a clump of realities/rules garnered from the present to help ready you for the predictable near future . Now here is the great part… if you follow these rules and act on these insights I believe you’ll be significantly better prepared for the unpredictable future.

Awesome right?

Now here’s another surprise: These rules/insights/mind shifts are not about data!

He covers a lot of interesting ground to conclude:

Do you agree with my learning that our primary problem is not web analytics/data but, rather, it is unimaginative web strategies?

My “take away” was much earlier in his post:

All while constantly optimizing your portfolio via controlled experiments .

For me the primary problem is two-fold:

  • web analytics/data as understood by management (not the users they are trying to reach), and
  • unimaginative web strategies

How can you have an imaginative or even intelligible web strategy unless and until you understand user behavior or their understanding of the data?

See my post on testing relevance tuning with the top ten actresses for 2011 as an example of questioning web analytics.

Posted in Advertising, Web Analytics | No Comments »

Google removes more search functionality

Saturday, December 17th, 2011

Google removes more search functionality by Phil Bradley.

From the post:

In Google’s apparently lemming like attempt to throw as much search functionality away as they can, they have now revamped their advanced search page. Regular readers will recall that I wrote about Google making it harder to find, and now they’re reducing the available options. The screen is now following the usual grey/white/read design, but to refresh your memory, this is what it used to look like:

Just in case you are looking for search opportunities in the near future.

The smart money says to not try to be everything to everybody. Pick off a popular (read advertising supporting) subpart of all content and work up really well. Offer users for that area what seem like useful defaults for that area. The defaults for television/movie types are likely to be different from the Guns & Ammo crowd. As would the advertising you would sell.

Remind me to write about using topic maps to create pull-model advertising. So that viewers pre-qualify themselves and you can charge more for “hits” on ads.

Posted in Advertising, Search Engines, Search Interface, Searching | No Comments »

Serendipity Is Not An Intent

Tuesday, November 15th, 2011

Serendipity Is Not An Intent

From the post:

Wired had two amazing pieces on online advertising yesterday and while Felix Salmon’s piece The Future of Online Advertising could be Yieldbot’s manifesto it is the piece Can ‘Serendipity’ Be a Business Model? that deals more directly with our favorite topic, intent.

…..

Twitter is the greatest discovery engine ever created on the web. But discovery can be and not be serendipitous. Sometimes,, as Dorsey alludes to, you discover things you had no idea existed but much more often you discover things after you have intent around what you want to discover. This is an important differentiation for Twitter to consider. It’s important because it’s a different algorithm.

Discovery intent is not an algo about “how do we introduce you to something that would otherwise be difficult for you to find, but something that you probably have a deep interest in?” There is no “introduce” and “probably” in the discovery intent algo. Most importantly, there is no “we.” It’s an algo about “how do you discover what you’re interested in.”

Discovering more about what you’re interested in has always been Twitter’s greatest strength. It leverages both user-defined inputs and the rich content streams where context and realtime matching can occur. Just like Search.

If Twitter wants to build a discovery system for advertising it should look like this. (emphasis added)

Inverts the advertising and when you think about it, the search algorithm. Rather than discovering, poorly, what interests the user or answer as question, enable the user to discover (a pull model) what interests them.

Completely different way of thinking about advertising and search.

Priesthood of the user? Worked (depending on who you ask) a long time ago.

Maybe, just maybe, a service architecture based on that as a goal, could disrupt the current “I know better than you” push models for search and advertising.

Posted in Advertising, Intent, Searching, Serendipity | No Comments »