Archive for the ‘Corporate Memory’ Category

Math whizzes of ancient Babylon figured out forerunner of calculus

Thursday, January 28th, 2016

The video is very cool and goes along with:

Math whizzes of ancient Babylon figured out forerunner of calculus by Ron Cowen.

sn-babylonians

What could have happened if a forerunner to calculus wasn’t forgotten for 1400 years?

A sharper question would be:

What if you didn’t lose corporate memory with every promotion, retirement or person leaving the company?

We have all seen it happen and all of us have suffered from it.

What if the investment in expertise and knowledge wasn’t flushed away with promotion, retirement, departure?

That would have to be one helluva ontology to capture everyone’s expertise and knowledge.

What if it wasn’t a single, unified or even “logical” ontology? What if it only represented the knowledge that was important to capture for you and yours? Not every potential user for all time.

Just as we don’t all wear the same uniforms to work everyday, we should not waste time looking for a universal business language for corporate memory.

Unless you are in the business of filling seats for such quixotic quests.

I prefer to deliver a measurable ROI if its all the same to you.

Are you ready to stop hemorrhaging corporate knowledge?

A Beginners Guide to Content Creation

Sunday, December 28th, 2014

A Beginners Guide to Content Creation by Kristina Cisnero.

From the post:

From Songza to reddit, content curation is a huge part of the social web as we know it. We’re all on the same mission to find the absolute best material to enjoy and to share with our followers. This is especially true for businesses, whose customers and broader online audience follow them based on an expectation of quality content in return.

What is content curation?

In simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way. The process can include sifting, sorting, arranging, and placing found content into specific themes, and then publishing that information.

In other words, content curation is very different from content marketing. Content curation doesn’t include creating new content; it’s the act of discovering, compiling, and sharing existing content with your online followers. Content curation is becoming an important tactic for any marketing department to maintain a successful online presence. Not only that, but content curation allows you to provide extra value to your brand’s audience and customers, which is key to building those lasting relationships with loyal fans.

It had not occurred to me that “content curation” might need definition. Kristina not only defines “content curation” but also illustrates why it is a value-add.

Being written in a web context, curation is defined relative to web content but curation can include (particularly with a topic map), any content of any form at any location. Some content may be more accessible than other content but web accessibility isn’t a requirement for curation. (Unless that is one of your requirements.)

Curated content can save your staff time and provide accurate results. Not to mention enabling informal knowledge to persist despite personnel changes. (Corporate memory)