From the webpage:
Don’t let your enterprise make the expensive mistake of thinking that buying tons of proprietary tools will solve your data analytics challenges.
tl;dr = The enterprise needs to invest in core data science skills, not proprietary tools.
Most of the world’s largest corporations are flush with data, but frequently still struggle to achieve the vast performance increases promised by the hype around so called “big data.” It’s not that the excitement around the potential of harvesting all that data was unwarranted, but rather these companies are finding that translating data into information and ultimately tangible value can be hard… really hard.
In your typical new tech-based startup the entire computing ecosystem was likely built from day one around the need to generate, store, analyze and create value from data. That ecosystem was also likely backed from day one with a team of qualified data scientists. Such ecosystems spawned a wave of new data science technologies that have since been productized into tools for sale. Backed by mind-blowingly large sums of VC cash many of these tools have set their eyes on the large enterprise market. A nice landscape of such tools was recently prepared by Matt Turck of FirstMark Capital (host of Data Driven NYC, one of the best data science meetups around).
Consumers stopped paying money for software a long time ago (they now mostly let the advertisers pay for the product). If you want to make serious money in pure software these days you have to sell to the enterprise. Large corporations still spend billions and billions every year on software and data science is one of the hottest areas in tech right now, so selling software for crunching data should be a no-brainer! Not so fast.
The problem is, the enterprise data environment is often nothing like that found within your typical 3-year-old startup. Data can be strewn across hundreds or thousands of systems that don’t talk to each other. Devices like mainframes are still common. Vast quantities of data are generated and stored within these companies, but until recently nobody ever really envisioned ever accessing — let alone analyzing — these archived records. Often, it’s not initially even clear how the all data generated by these systems directly relates to a large blue chip’s core business operations. It does, but a lack of in-house data scientists means that nobody is entirely even sure what data is really there or how it can be leveraged.
I would delete “proprietary” from the above because non-proprietary tools create data problems just as easily.
Thus I would re-write the second quote as:
Tools won’t replace skilled talent, and skilled talent doesn’t typically need many particular tools.
I substituted “particular” tools to avoid religious questions about particular non-proprietary tools.
Understanding data, recognizing where data integration is profitable and where it is a dead loss, creating tests to measure potential ROI, etc., are all tasks of a human data analyst and not any proprietary or non-proprietary tool.
That all enterprise data has some intrinsic value that can be extracted if it were only accessible is an article of religious faith, not business ROI.
If you want business ROI from data, start with human analysts and not the latest buzzwords in technological tools.