The 25 Biggest Brand Fails of 2013 by Tim Nudd.
From the post:
Arrogant, intolerant, sexist, disgusting, cheesy, tasteless, just plain stupid. Brand fails come in all kinds of off-putting shapes and sizes, though one thing remains constant—the guilty adrenaline rush of ad-enfreude that onlookers feel while watching brands implode for everyone to see.
We’ve collected some of the most delectably embarrassing marketing moments from 2013 for your rubbernecking pleasure. Eat it up, you heartless pigs. And just be thankful it wasn’t you who screwed up this royally.
Amusing but also lessons in what not to do when advertising topic maps.
Another approach that doesn’t work is “…why isn’t everybody migrating to technology X? It’s so great….”
I kid you not. The video seemed to go on forever.
The video missed what many of the 25 ads missed, it’s a two part test for effective advertising:
- What’s in it for the customer?
- Is the “what” something the customer cares about?
If you miss either one of those points, the ad is a dud even if it doesn’t make the top 25 poorest ads next year.