Grey Uses the New Facebook Poke to Create Self-Destructing Ads for Lingerie Onetime clip for onetime sale by Rebecca Cullers.
From the post:
Facebook has redesigned its Poke feature to allow people to send their friends video clips that self-destruct 10 seconds after opening. “Hey, that would be great for safe sexting!” you probably thought immediately. So, it shouldn’t come as a shock that the first advertiser to use the new Facebook Poke is a lingerie company. Delta Lingerie crafted a campaign with Grey Tel Aviv in which a 10-second clip of a model pulling on some Delta stockings—a video that couldn’t be saved or even shared—was sent to the model’s friends. A few seconds at the end directed them to Delta’s website to claim a “one-time” discount on the stockings. Since Facebook allows you to poke only 40 people at a time—and the app deletes the video on the sender’s end, too—the model’s agent had to shoot the same clip over and over again.
Certainly an interesting idea, self-destructing messages, particularly for college football coaches and others with lots of texting time on their hands.
Rather specialized though.
And for whatever reason people keep those sorts of messages.
Rather than encryption, which always attracts attention, what about transforming messages into “box scores” for some sport?
Something that might be overlooked when looking for “sexting” messages on a coaches phone?
Particularly if the transformation was a hidden part of message management, discoverable only on examination of the source code.
1,002 uses of topic maps?
What do you think?