A/B Tests for Disinformation/Fake News?

Digital Shadows says it:

Digital Shadows monitors, manages, and remediates digital risk across the widest range of sources on the visible, deep, and dark web to protect your organization.

It recently published The Business of Disinformation: A Taxonomy – Fake news is more than a political battlecry.

It’s not long, fourteen (14) pages and it has the usual claims about disinformation and fake news you know from other sources.

However, for all its breathless prose and promotion of its solution, there is no mention of any A/B tests to show that disinformation or fake news is effective in general or against you in particular.

The value proposition offered by Digital Shadows is everyone says disinformation and fake news are important, therefore spend money with us to combat it.

Alien abduction would be important but I won’t be buying alien abduction insurance or protection services any time soon.

Proof of the effectiveness of disinformation and fake news is on a par with proof of alien abduction.

Anything possible but spending money or creating policies requires proof.

Where’s the proof for the effectiveness of disinformation or fake news? No proof, no spending. Yes?

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