Toneapi helps your writing pack an emotional punch [Not For The Ethically Sensitive]

Toneapi helps your writing pack an emotional punch by Martin Bryant.

From the post:

Language analysis is a rapidly developing field and there are some interesting startups working on products that help you write better.

Take Toneapi, for example. This product from Northern Irish firm Adoreboard is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.

Paste in some text, and it will offer a detailed visualization of your writing.

If you aren’t overly concerned about manipulating, sorry, persuading your readers to your point of view, you might want to give Toneapi a spin. Martin reports that IBM’s Watson has Tone Analyzer and you should also consider Textio and Relative Insight.

Before this casts an Orwellian pale over your evening/day, remember that focus groups and testing messages have been the staple of advertising for decades.

What these software services do is make a crude form of that capability available to the average citizen.

Some people have a knack for emotional language, like Donald Trump, but I can’t force myself to write in incomplete sentences or with one syllable words. Maybe there’s an app for that? Suggestions?

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