A “confusion of logos”?

Stuart Wolpert reports that 84 out of 85 students could not draw the Apple logo from memory. 85 college students tried to draw the Apple logo from memory. 84 failed..


Could you draw the ubiquitous Apple computer logo from memory? Probably not, as it turns out.

In a new study published in the Quarterly Journal of Experimental Psychology, UCLA psychologists found that almost none of their subjects could draw the logo correctly from memory. Out of 85 UCLA undergraduate students, only one correctly reproduced the Apple logo when asked to draw it on a blank sheet of paper. Fewer than half the students correctly identified the actual logo when they were shown it among a number of similar logos with slightly altered features.

Among the participants were 52 Apple users, 10 PC users and 23 students who used both Apple and PC products — but the findings did not differ between Apple and PC users.

Just as we have a “murder of crows,” a “pride of lions,” etc., do we need a term for a collection of nearly alike logos?

I ask because of less than one half of those asked could recognize the Apple logo when shown among slightly altered logos.

Would a “confusion of logos” be the correct phrase?

Perhaps Apple will start embedding punch-outs in its ads so you can take an authentic Apple logo with you shopping to avoid confusion while shopping. 😉

PS: The failure of the 84 out of 85 may be explained by 84 out of 85 people not being able to draw an apple from memory, much less an apple based logo. That’s just speculation on my part.

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