Survey: Big Data is Disrupting Business as Usual by George Leopold.
From the post:
…
Sixty-four percent of the enterprises surveyed said big data is beginning to change the traditional boundaries of their businesses, allowing more agile providers to grab market share. More than half of those surveyed said they are facing greater competition from “data-enabled startups” while 27 percent reported competition from new players from other industries.
Hence, enterprises slow to embrace data analytics are now fretting over their very survival, EMC and the consulting firm argued.
Those fears are expected to drive investment in big data over the next three years, with 54 percent of respondents saying they plan to increase investment in big data tools. Among those who have already made big data investments, 61 percent said data analytics are already driving company revenues. The fruits of these big data efforts are proving as valuable as existing products and services, the survey found.
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That sounds important, except they never say how business is being disrupted? Seems like that would be an important point to make. Yes?
And note the 61% who “…said data analytics are already driving company revenues…” are “…among those who have already made big data investments….” Was that ten people? Twenty? And who after making a major investment is going to say that it sucks?
The survey itself sounds suspect if you read the end of the post:
Capgemini said its big data report is based on an online survey conducted in August 2014 of more than 1,000 senior executives across nine industries in ten global markets. Survey author FreshMinds also conducted follow-up interviews with some respondents.
I think there is a reason that Gallup and those sort of folks don’t do online surveys. It has something to do with accuracy if I recall correctly. 😉