Typography Teardown of Advertising Age

Typography Teardown of Advertising Age by Jeremiah Shoaf.

From the post:

I’m a huge fan of Samuel Hulick’s user onboarding teardowns so I thought it would be fun to try a new feature on Typewolf where I do a “typography teardown” of a popular website. I’ll review the design from a typographic perspective and discuss what makes the type work and what could potentially have been done better.

In this first edition I’m going to take a deep dive into the type behind the Advertising Age website. But first, a disclaimer.

Disclaimer: The following site was created by designers way more talented than myself. This is simply my opinion on the typography and how, at times, I may have approached things differently. Rules in typography are meant to be broken.

As you already know, I’m at least graphically challenged if not worse. 😉

Still, it doesn’t prevent me from enjoying graphics and layouts, I just have a hard time originating them. And I keep trying by reading resources such as this one.

While a website is reviewed by Jeremiah, the same principles should apply to an application interface.

Enjoy!

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