A Mapmaker’s Manifesto

Search Patterns by Peter Moreville and Jeffrey Callender should be on your must read list. Their “Mapmaker’s Manifesto” will give you an idea of why I like the book:

  1. Search is a problem too big to ignore.
  2. Browsing doesn’t scale, even on an IPhone.
  3. Size matters. Linear growth compels a step change in design.
  4. Simple, fast, and relevant are table stakes.
  5. One size won’t fit all. Search must adapt to context.
  6. Search in iterative, social, and multisensory.
  7. Increments aren’t enough. Even Google must innovate or die.
  8. It’s not just about findability. It’s not just about the Web.
  9. The challenge is radically multidisciplinary.
  10. We must engage engineers and executives in design.
  11. We can learn from the past. Library science is still relevant.
  12. We can learn from behavior. Interaction design affords actionable results.
  13. We can learn from one user. Analytics is enriched by ethnography.
  14. Some patterns, we should study and reuse.
  15. Some patterns, we should break like a bad habit.
  16. Search is a complex adaptive system.
  17. Emergence, cocreation, and self-organization are in play.
  18. To discover the seeds of change, go outside.
  19. In science, fiction, and search, the map invents the territory.
  20. The future isn’t just unwritten—it’s unsearched.

I also like Search Patterns because the authors’ concede there are vast unknowns as opposed to saying: “If you just use our (insert paradigm/syntax/ontology/language) then all those nasty problems go away.”

I think we need to accept their invitation to face the vast unknowns head on.

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