Advertising 101 – Spyware

Lisa Vaas has some basic advertising advice for spyware manufacturers/vendors:

To adhere to the legal side of the line, monitoring apps have to be marketed at employers who want to keep an eye on their workers, or guardians who want to watch over their kids.

From: Spyware app StealthGenie’s CEO fined $500K, forfeits source code

$500K is a pretty good pop at the start of the holiday season.

For further background on the story, see Lisa’s other story on this: Head of ‘StealthGenie’ mobile stalking app indicted for selling spyware and the Federal proceedings proper.

Be careful how you advertise!

Comments are closed.