The Chapman University Survey on American Fears
From the webpage:
Chapman University has initiated a nationwide poll on what strikes fear in Americans. The Chapman University Survey on American Fears included 1,500 participants from across the nation and all walks of life. The research team leading this effort pared the information down into four basic categories: personal fears, crime, natural disasters and fear factors. According to the Chapman poll, the number one fear in America today is walking alone at night.
A multi-disciplinary team of Chapman faculty and students wanted to capture this information on a year-over-year basis to draw comparisons regarding what items are increasing in fear as well as decreasing. The fears are presented according to fears vs. concerns because that was the necessary phrasing to capture the information correctly.
Your marketing department will find this of interest.
If you are not talking about power, fear or sex, then you aren’t talking about marketing.
IT is no different from any other product or service. Perhaps that’s why the kumbaya approach to selling semantic solutions has done so poorly.
You will need far deeper research than this to integrate fear into your marketing program but at least it is a starting point for discussion.
I first saw this at Full Text Reports as: The Chapman Survey on American Fears