My future response to all interface statements that begin:
- users must understand
- users don’t know what they are missing
- users have been seduced by search
- users need training
- etc.
These statements and others mean that “users,” those folks who are going to pay money for services/products, aren’t going to be happy.
Making a potential customer unhappy is a very poor sales technique.
I saw this in a tweet by Startup Vitamins.