Twitter User Targeting Data

Geotagging One Hundred Million Twitter Accounts with Total Variation Minimization by Ryan Compton, David Jurgens, and, David Allen.

Abstract:

Geographically annotated social media is extremely valuable for modern information retrieval. However, when researchers can only access publicly-visible data, one quickly finds that social media users rarely publish location information. In this work, we provide a method which can geolocate the overwhelming majority of active Twitter users, independent of their location sharing preferences, using only publicly-visible Twitter data.

Our method infers an unknown user’s location by examining their friend’s locations. We frame the geotagging problem as an optimization over a social network with a total variation-based objective and provide a scalable and distributed algorithm for its solution. Furthermore, we show how a robust estimate of the geographic dispersion of each user’s ego network can be used as a per-user accuracy measure, allowing us to discard poor location inferences and control the overall error of our approach.

Leave-many-out evaluation shows that our method is able to infer location for 101,846,236 Twitter users at a median error of 6.33 km, allowing us to geotag roughly 89\% of public tweets.

If 6.33 km sounds like a lot of error, check out NUKEMAP by Alex Wellerstein.

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