Another Word For It Patrick Durusau on Topic Maps and Semantic Diversity

February 3, 2014

Features vs. Benefits

Filed under: Marketing — Patrick Durusau @ 9:22 pm

Features vs. Benefits

This is an except from a book on “User Onboarding:”

onboarding

That has to be the best summary of sales strategy I have ever seen.

Visit the webpage and sign up for more information. This has a lot of promise.

BTW, substitute elected official for product and see what you think of your candidate’s rhetoric. 😉

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