How To Unlock Business Value from your Big Data with Hadoop by Jim Walker.
From the post:
By now, you’re probably well aware of what Hadoop does: low-cost processing of huge amounts of data. But more importantly, what can Hadoop do for you?
We work with many customers across many industries with many different specific data challenges, but in talking to so many customers, we are also able to see patterns emerge on certain types of data and the value that could bring to a business.
We love to share these kinds of insights, so we built a series of video tutorials covering some of those scenarios:
The tutorials cover social media, server logs, clickstream data, geolocation data, and others.
This is a brilliant marketing move.
Hadoop may be the greatest invention since sliced bread but if it isn’t shown to help you, what good is it?
These tutorials answer that question for several different areas of potential customer interest.
We should do something very similar for topic maps.
Something that focuses on a known need or interest of customers.