Twitter Analytics Platform Gives Data Back to Users
From the post:
Previously reserved for advertising partners, Twitter Analytics now shows all users an overview of their timeline activity, reveals more detailed information about their followers and lets them download it all as a CSV.
Presented in a month-long timeline of activity, Twitter Analytics visualizes mentions, follows and something previously much harder to track: unfollows. Even this additional context makes Twitter Analytics a useful tool for any user.
The tool also lists out a complete record of your tweets with a few helpful columns added on; Favorites, Retweets and Replies. As you scroll, the timeline becomes fixed to the top of the browser and you can see the relationship between the content of a tweet and the response it got (if it happened in the last 30 days).
Embedded within the tweets column are some additional metrics detailing the number of clicks on links and some callouts highlighting extended reach of individual tweets. Unsurprisingly, this feed-oriented analytics interface reminds me of the ideas in Anil Dash’s Dashboards Should be Feeds. It certainly works well here.
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If the government is going to have your data, then so should you! 😉