Emulate Drug Dealers [Marketing Topic Maps]

The title, “Emulate Drug Dealers,” is a chapter title in Rework by Jason Fried and David Heinemeier Hansson, 2010.

The chapter reads in part:

Drug Dealers get it right.

Drug dealers are astute businesspeople. They know their product is so good they’re willing to give a little away for free upfront. They know you’ll be back for more — with money.

Emulate drug dealers. Make your product so good, so addictive, so “can’t miss” that giving customers a small, free taste makes them come back with cash in hand.

This will force you to make something about your product bite-size. You want an easily disgestible introduction to what you sell. This gives people a way to try it without investing any money or a lot of time.

Open source software and the like for topic maps, doesn’t meet the test for “free” as described by Fried and Hansson.

Note the last sentence in the quote:

This gives people a way to try it without investing any money or a lot of time.

If I have to install the software, reconfigure my Java classpath, read a tutorial, plus some other documentation, then learn an editor, well, hell, I’ve lost interest already.

Once I am “sold” on topic maps, most of that won’t be a problem. But I have to be “sold” first.

I suspect that Fried and Hansson are serious about “bite-sized.” Doesn’t have to be an example of reliable merging of all extant linked data. 😉

Could be something far smaller, but clever and unexpected. Something that would catch the average user’s imagination.

If I knew of an example of “bite-sized” I would have started this post with it or have included it by now.

I don’t.

Trying to think of one and wanted to ask for your help in finding one or more.


2 Responses to “Emulate Drug Dealers [Marketing Topic Maps]”

  1. […] the Emulate Drug Dealers [Marketing Topic Maps] […]

  2. […] was so impressed by Rework (see: Emulate Drug Dealers [Marketing Topic Maps]) that I am recommending REMOTE ahead of its […]