izik: Take Search for a Joy Ride on Your Tablet
From the post:
We are giddy to announce the launch of izik, our new search app built specifically with the iPad and Android tablets in mind. With izik, every search on your tablet is transformed into a beautiful, glossy page that utilizes rich images, categories, and, of course, gesture controls. Check it: so much content, so many ways to explore.
Tablets are increasingly getting integrated into our lives, so we wracked our noggins to figure out how we could use our search technology to optimally serve tablet users. Not surprisingly, our research revealed that tablets take on a very different role in our lives than laptops and desktops. Laptops are for work; tablets are for fun. Laptops are task-oriented (“what’s the capital of Bulgaria?”); tablets are more exploratory (“what’s Jennifer Lopez doing these days?”).
So, our goal with izik was to move the task-oriented search product we all use on our computers (aka 10 blue links) and turn it into a more fun, tablet-appropriate product. That means an image-rich layout with an appearance and experience very different than what we’re used to seeing on a laptop.
I remain without a tablet so am dependent upon your opinions for how izik works for real users.
From the canned video I get the sense that the interface is going to make search different.
Is the scroll gesture more natural than using a mouse? Are some movements easier using gestures?
What other features of a tablet interface can change/improve search experiences?
[…] Just last Monday I remarked: “From the canned video I get the sense that the interface is going to make search different.” (izik: Take Search for a Joy Ride on Your Tablet) […]
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