Five Lessons Learned Doing User Research in Asia by Carissa Carter.
From the post:
If you have visited any country in Asia recently, you have probably seen it. Turn your head in any direction; stand up; go shopping; or check an app on your phone and you will notice products from Western companies lurking about. Some of these products are nearly identical to their counterparts overseas, and others are brand new, launched specifically for the local market.
As more and more companies are taking their products abroad, the need for user research in these new markets is increasing in importance. I spent a year spanning 2010 and 2011 living in Hong Kong and leading user research campaigns—primarily in China, Japan, and India. Through a healthy balance of trial and error (and more error), I learned a lot about leading these studies in cultures incredibly different than my own. Meta understanding with a bit of methodology mixed in, I offer you my top five lessons learned while conducting and applying user research in Asia.
Successful user interface designs change across cultures.
Is that a clue as to what happens with subject identifications?