Reverse engineering targeted emails from 2012 Campaign

Reverse engineering targeted emails from 2012 Campaign

Nathan Yau writes:

After noticing the Obama campaign was sending variations of an email to voters, ProPublica identified six distinct types with certain demographics and showed the differences. It was called the Message Machine. Now ProPublica is taking it a step further, hoping to dissect every email from all 2012 campaigns.

Fewer emails than in e-discovery or email archives.

Same or different tools/techniques?

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