Another Word For It Patrick Durusau on Topic Maps and Semantic Diversity

March 10, 2012

THOMSON REUTERS NEWS ANALYTICS FOR INTERNET NEWS AND SOCIAL MEDIA

Filed under: Marketing,News — Patrick Durusau @ 8:21 pm

THOMSON REUTERS NEWS ANALYTICS FOR INTERNET NEWS AND SOCIAL MEDIA

From the post:

Thomson Reuters News Analytics (TRNA) for Internet News and Social Media is a powerful tool that allows users to analyze millions of public and premium sources of internet content, tag and filter that content to focus on the most relevant sources, and turn of the mass of data into actionable analytics that can be used to support trading, investment and risk management decisions.

The TRNA engine is based on tried and tested technology that is widely deployed by trading firms to analyze Reuters News and a host of other professional news wire services. TRNA for Internet News and Social Media leverages this core technology to analyze content sourced in collaboration with Moreover Technologies, which aggregates content from more than four million social media channels and 50,000 Internet news sites. This content is then analyzed in real-time by the TRNA engine, generating an output of quantifiable data points across a number of dimensions such as sentiment, relevance, and novelty. These and many other metrics can help analysts understand with greater context, what is being said and how it is being said across a number of media channels for a more complete picture.

I mention this story not because I think Thomson Reuters is using topic maps or that you will be likely to compete with them in the same markets.

No, I mention this story because Thomson Reuters doesn’t offer services for which there is no demand. That is to say that repackaging of information from “big data,” and other sources offers a new market for information products.

Using topic maps as the basis for repackaging streams of data into information products will enable you to leverage the talents of one analyst across any number of products. Instead of tasking analysts with producing new graphics of well-known information.

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