Stop Mining Data! by Matthew Hurst.
The title caught my attention, particularly given that Matthew Hurst was saying it!
From the post:
In some recent planning and architectural discussions I’ve become aware of the significant difference between reasoning about data and reasoning about the world that the data represents.
Before reading his post, care to guess what entity is “…reasoning about the world that the data represents.”?
Go on! Take a chance!
I don’t know if his use of “record linkage” was in the technical sense or not. Will have to ask.