From the website:
Every word becomes a link to the most powerful services on the internet – Google, Wikipedia, translations, conversions and much more.
Is available as a plugin for Firefox, Chrome and Safari web browsers. A beta version is being tested for IE, Office and PDFs.
You can select a single word or a group of words or numbers.
It can also be licensed for use with a website and that enables you to customize the user’s experience.
Very high marks for a user friendly interface. Even casual users know how to select text, although want to do with it next may prove to be a big step. Still, “click on the icon” should be as easy to remember as “use the force Luke!,” at least with enough repetition.
I am curious about the degree of customization that is possible with a licensed copy for a website. Quite obviously thinking about using words on a website or some known set of website as keys into a topic map backend.
This could prove to be a major step forward for all semantic-based services.
Very much a watch this space service.