From the Get Started page:
The mission of the SwiftRiver initiative is to democratize access to the tools used to make sense of data.
To achieve this goal we’ve taken two approaches, apps and APIs. Apps are user facing and should be tools that are easy to understand, deploy and use. APIs are machine facing and extract meta-context that other machines (apps) use to convey information to the end user.
SwiftRiver is an opensource platform that aims to allow users to do three things well: 1) structure unstructured data feeds, 2) filter and prioritize information conditionally and 3) add context to content. Doing these things well allows users to pull in real-time content from Twitter, SMS, Email or the Web and to make sense of data on the fly.
The Ushahidi logo at the top will take you to a common wiki for Ushahidi and SwithRiver.
And the Ushahidi link in text takes you to: Ushahidi:
We are a non-profit tech company that develops free and open source software for information collection, visualization and interactive mapping.
Home of:
It occurs to me that mapping email feeds would fit right into my example in Marketing What Users Want…And An Example.