On the dangers of personalization
From the post:
We’re getting our search results seriously edited and, I bet, most of us don’t even know it. I didn’t. One Google engineer says that their search engine uses 57 signals to personalize your search results, even when you’re logged out.
Do we really want to live in a web bubble?
What I find interesting about this piece is that it describes a data silo but from the perspective of an individual.
Think about it.
A data silo is based on data that is filtered and stored.
Personalization is based on data that is filtered and presented.
Do you see any difference?
[…] the same TED presentation that I mention at On the dangers of personalization but with the value-add that Maria both interviews Eli Pariser and talks about his new book, The […]
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