Winning the Keyword Research Game
Webinar – Tuesday, April 26, 2011
From the website:
Learn key strategies for leveraging keyword research to spend smarter, gain competitive advantage and ultimately drive more leads!
In this webinar, WordStream founder Larry Kim shares his exclusive tips and techniques for winning the keyword research game. You’ll learn the three-step process he follows when conducting keyword research for SEO and PPC, including tips for:
- How to dominate a search category for your brand
- Why keyword niches are more important than single keywords
- How to apply your keyword research in on-page SEO
Topic maps can facilitate discovery of information by different means of identifying the same subject, but only if you have recorded those different means in your topic map.
Quite often that will mean several different keywords for any given subject.
I will try to attend and report back.