Top 10 Mistakes in Behavior Change
Slides from Stanford University’s Persuasive Tech Lab, http://captology.stanford.edu.
A great resource whether you are promoting a product, service or trying to “interfere” with an already purchased election.
I have a special fondness for mistake #7 on the slides:
Believing that information leads to action
If you want to lose the 2018 mid-terms or even worse, the presidential election in 2020, you keep believing in “educating” voters.
Ping me if you want to be a winning liberal.