Guide to Making Search Relevance Investments, free ebook
Doug Turnbull writes:
How well does search support your business? Are your investments in smarter, more relevant search, paying off? These are business-level questions, not technical ones!
After writing Relevant Search we find ourselves helping clients evaluate their search and discovery investments. Many invest far too little, or struggle to find the areas to make search smarter, unsure of the ROI. Others invest tremendously in supposedly smarter solutions, but have a hard time justifying the expense or understanding the impact of change.
That’s why we’re happy to announce OpenSource Connection’s official search relevance methodology!
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The free ebook? Guide to Relevance Investments.
I know, I know, the title is a interest killer.
Think Search ROI. Not something you hear about often but it sounds attractive.
Runs 16 pages and is a blessed relief from the “data has value (unspecified)” mantras.
Search and investment in search is a business decision and this guide nudges you in that direction.
What you do next is up to you.
Enjoy!