From the webpage:
Understanding the strengths, limitations and trade-offs among the leading DBMS options can be DIS-ORIENTING. Developers have grown tired of making compromises in speed and flexibility or supporting several DBMS products to satisfy their use case requirements.
Thus, OrientDB was born: the first Multi-Model Open Source NoSQL DBMS that combines the power of graphs and the flexibility of documents into one scalable, high-performance operational database.
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In addition to great software, OrientDB also has a clever marketing department:
That’s an image from an OrientDB tweet that sends you to the Why OrientDB? page.
What’s your great image to gain attention?
PS: I remember one from an IT zine in the 1990’s where employee’s were racing around the office on fire. Does that ring a bell with anyone? Seems like it was one of the large format, Computer Shopper size zines.