50 ways to measure your analytics (with apologies to Paul Simon) by Melody Kramer.
From the post:
“The problem is all inside your figures,” she said to me.
“The answer is easy if you think more than numerically.
I’d like to help you in your struggle to count your impact perfectly.
There must be (at least) 50 ways to measure success for a news article.”She said, “It’s really not my habit to really think about the news.
Furthermore, I hope my meaning won’t be lost or misconstrued.
But I’ll repeat myself, at the risk of being crude:
There must be 50 ways to assess whether your piece is reaching the full potential audience it could.Fifty ways to count your numbers.'”
You will have to find mechanisms to measure your analytics but Melody does give you fifty (50) things to measure!
Clever use of the Paul Simon lyrics.
Suggest a “trigger warning” that doesn’t give away the trigger in this case? 😉