GraphLab Changes Name to Dato, Raises $18.5 Million to Enable Creation of Intelligent Applications
From the post:
GraphLab today announced it closed an $18.5 million Series B funding round led by Vulcan Capital with participation from Opus Capital Ventures and existing investors New Enterprise Associates (NEA) and Madrona Venture Group. The company has also changed its name and brand from GraphLab to Dato, reflecting the evolution of its popular machine learning platform which now enables the creation of intelligent applications based on any type of data, including graphs, tables, text and images. Dato will use the investment to expand its business development, engineering and customer support teams to serve a rapidly growing customer base. The Series B round brings the total amount raised by Dato to $25.25 million. Steve Hall from Vulcan Capital will join Dato’s board of directors.
Those pesky startups. Begin with one name, soon there is another and that’s before even getting to raising capital. Then some smartass marketing person thinks they have a name that someday will be as universal as IBM or Nike. So now it has another name.
With a topic map approach, the changing of names isn’t a problem because the legal obligations of the entity continue, whatever its outward facing name.
If you wanted to track the name of the entity at particular times, I would create an association between the entity and its then present name, and use that association as a role player in the association you want to associate in time.