Demystifying The Google Knowledge Graph by Barbara Starr.
Barbara covers:
- Explicit vs. Implicit Entities (and how to determine which is which on your webpages)
- How to improve your chances of being in “the Knowledge Graph” using Schema.org and JSON-LD.
- Thinking about “things, not strings.”
Is there something special about “events?” I remember the early Semantic Web motivations being setting up tennis matches between colleagues. The examples here are of sporting and music events.
If your users don’t know how to use TicketMaster, repeating delivery of that data on your site isn’t going to help them.
On the other hand, this is a good reminder to extract from Schema.org all the “types” that would be useful for my blog.
PS: A “string” doesn’t become a “thing” simply because it has a longer token. Having an agreed upon “longer token” from a vocabulary such as Schema.org does provide more precise identification than an unadorned “string.”
Having said that, the power of having several key/value pairs and a declaration of which ones must, may or must not match, should be readily obvious. Particularly when those keys and values may themselves be collections of key/value pairs.