Ten habits of highly effective data: Helping your dataset achieve its full potential by Anita de Waard.
Anita gives all the high minded and very legitimate reasons for creating highly effective data, with examples.
Read her slides to pick up the rhetoric you need and leads on how to create highly effective data.
Let me add one concern to drive your interest in creating highly effective data:
Funders want researchers to create highly effective data.
Enough said?
Answers to creating highly effective data continue to evolve but not attempting to create highly effective data is a losing proposal.