From the post:
After passing Hotmail in 2012 as the world’s #1 email service with a sorta-impressive 425 million users(!), it can only be assumed that they’ve grown in the years since. Wanna see how it’s done in Gmail town?
A great set of sixty-nine (69) slides that point out how GMail has treated new users.
In a short phrase: Better than anyone else. (full stop)
You may have the “best” solution or the lower cost solution or whatever. If you don’t get users to stay long enough to realize that, well, you will soon be doing something else.
GMail’s approach won’t work as a cookie-cutter design for you but lessons can be adapted.
I first saw this in a tweet by Fabio Catapano