New Data Standard May Save Billions by Isaac Lopez.
When I read:
The international World Wide Web Consortium (W3C) is finalizing a new data standard that could lead to $3 billion of savings each year for the global web industry. The new standard, called the Customer Experience Digital Data Acquisition standard, aims to simplify and standardize data for such endeavors as marketing, analytics, and personalization across websites worldwide.
“At the moment, every technology ingests and outputs information about website visitors in a dizzying array of different formats,” said contributing company Qubit in a statement. “Every time a site owner wants to deploy a new customer experience technology such as web analytics, remarketing or web apps, overstretched development teams have to build a bespoke set of data interfaces to make it work, meaning site owners can’t focus on what’s important.”
The new standard aims to remove complexity by unifying the language that is used by marketing, analytics, and other such tools that are being used as part of the emerging big data landscape. According to the initial figures from customer experience management platform company (and advocate of the standard), Qubit, the savings from the increased efficiency could reach the equivalent of 0.1% of the global internet economy.
Of those benefitting the most from the standard, the United States comes in a clear winner, with savings that reach into the billions, with average savings per business in the tens of thousands of dollars.
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I thought all my news feeds from, on and about the W3C had failed. I couldn’t recall any W3C standard work that resembled what was being described.
I did find it hosted at the W3C: Customer Experience Digital Data Community Group, where you will read:
The Customer Experience Digital Data Community Group will work on reviewing and upgrading the W3C Member Submission in Customer Experience Digital Data, starting with the Customer Experience Digital Data Acquisition submission linked here (http://www.w3.org/Submission/2012/04/). The group will also focus on developing connectivity between the specification and the Data Privacy efforts in the industry, including the W3C Tracking Protection workgroup. The goal is to upgrade the Member Submission specification via this Community Group and issue a Community Group Final Specification.
Where you will also read:
Note: Community Groups are proposed and run by the community. Although W3C hosts these conversations, the groups do not necessarily represent the views of the W3C Membership or staff. (emphasis added)
So, The international World Wide Web Consortium (W3C) is [NOT] finalizing a new data standard….
The W3C should not be attributed work it has not undertaken or approved.