How videos go viral on Twitter – Three stories by Gordon MacMillan.
From the post:
What is it that makes videos go viral? It is one of the big questions in digital marketing. While there is no single magic formula, we’ve come up with some key insights after tracking the stories behind three recent viral videos.
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- Twitter users love video
- Videos are easily shareable
- Promoted products amplify your reach
- Get creative with Vine
See Gordon’s post for the details. Although I warn you up front that there is no special sauce that makes a video go viral.
What would you show about topic maps in six seconds?