Another Word For It Patrick Durusau on Topic Maps and Semantic Diversity

May 25, 2013

King.com’s Climb to the Social Gaming Throne [TM Incentives]

Filed under: Games,Marketing — Patrick Durusau @ 1:53 pm

King.com’s Climb to the Social Gaming Throne by Karina Babcock.

From the post:

This week I’d like to highlight King.com, a European social gaming giant that recently claimed the throne for having the most daily active users (more than 66 million). King.com has methodically and successfully expanded its reach beyond mainstream social gaming to dominate the mobile gaming market — it offers a streamlined experience that allows gamers to pick up their gaming session from wherever they left off, in any game and on any device. King.com’s top games include “Candy Crush Saga” and “Bubble Saga”.

And — you guessed it — King.com runs on CDH.

With a business model that offers all games for free, King.com relies advertising and in-game products like boosters and extra lives to generate revenue. In other words, it has to be smart in every communication with customers in order to create value for both the gamer and the advertiser.

King.com uses Hadoop to process, store, and analyze massive volumes of log data generated from the games along with other data sources such as daily currency exchange rates from the European Central bank, multiple metadata feeds, and advertising servers’ log files.

Karina ends with links to more details on the Hadoop setup at King.com.

I don’t know how to make a useful topic map as easy as “Candy Crush Saga” or “Bubble Saga,” but you might.

Or perhaps a combination of topic maps and games.

For example, buying up extra lives for popular games and they are awarded as incentives for uses of a topic map interface?

You can search G.*e with no prize or use Topic Map X, with a prize.

Which one would you choose?

Protests of unfairness from a house that rigs counts aren’t going to bother me.

You?

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