Another Word For It Patrick Durusau on Topic Maps and Semantic Diversity

April 3, 2013

Information Management – Gartner 2013 “Predictions”

Filed under: Data Management,Marketing,Topic Maps — Patrick Durusau @ 10:58 am

I hesitate to call Gartner reports “predictions.”

The public ones I have seen are c-suite summaries of information already known to the semi-informed.

Are Gartner “predictions” about what c-suite types may become informed about in the coming year?

That qualifies for the dictionary sense of “prediction.”

More importantly, what c-suite types may become informed about are clues on how to promote topic maps.

If you don’t have access to the real Gartner reports, Andy Price has summarized information management predictions in: IT trends: Gartner’s 2013 predictions for information management.

The ones primarily relevant to topic maps are:

  • Big data
  • Semantic technologies
  • The logical data warehouse
  • NoSQL DBMSs
  • Information stewardship applications
  • Information valuation/infonomics

One possible way to capitalize on these “predictions” would be to create a word cloud from the articles reporting on these “predictions.”

Every article with use slightly different language and the most popular terms are the ones to use for marketing.

Thinking they will be repeated often enough to resonate with potential customers.

Capturing the business needs answered by those terms would be a separate step.

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