Articulating Your Content Strategy Like A Child’s Story Book by Michael Brito.
From the post:
I used to read “Love You Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story. What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The story is about a mother’s unconditional love for her son; and then chronicles her son’s life growing to an adult and starting his own family. The sad conclusion shows how he reciprocates his love to his mother who has grown to be an elderly woman. There are just a few sentences on each page but the story and illustration is powerful and you can even follow along without even reading the text.
Michael makes a great case for visual storytelling and includes a Slideshare presentation by Stefanos Karagos to underline his point.
Before you view the slides!
Ask yourself what percent of users have a great experience with your product?
The slides reveal what percent of users share your opinion.
I doubt you have noticed that I am really a “text” sort of person. 😉
The lesson here isn’t any more foreign to you than it is to me.
But I think the author has a very good point, assuming our goal is to communicate with others.
Can’t communicate with others as we would like for them to be.
At least not successfully.