Another Word For It Patrick Durusau on Topic Maps and Semantic Diversity

March 6, 2013

Social Graphs and Applied NoSQL Solutions [Merging Graphs?]

Filed under: Graphs,Networks,Social Graphs,Social Networks — Patrick Durusau @ 11:20 am

Social Graphs and Applied NoSQL Solutions by John L. Myers.

From the post:

Recent postings have been more about the “theory” behind the wonderful world of NoSQL and less about how to implement a solution with a NoSQL platform. Well it’s about time that I changed that. This posting will be about how the graph structure and graph databases in particular can be an excellent “applied solution” of NoSQL technologies.

When Facebook released its Graph Search, the general public finally got a look at what the “backend” of Facebook looked like or its possible uses … For many the consumer to consumer (c2c) version of Facebook’s long available business-to-business and business-to-consumer offerings was a bit more of the “creepy” vs. the “cool” of the social media content. However, I think it will have the impact of opening people’s eyes on how their content can and probably should be used for search and other analytical purposes.

With graph structures, unlike tabular structures such as row and column data schemas, you look at the relationships between the nodes (i.e. customers, products, locations, etc.) as opposed to looking at the attributes of a particular object. For someone like me, who has long advocated that we should look at how people, places and things interact with each other versus how their “demographics” (i.e. size, shape, income, etc.) make us “guess” how they interact with each other. In my opinion, demographics and now firmographics have been used as “substitutes” for how people and organizations behave. While this can be effective in the aggregate, as we move toward a “bucket of one” treatment model for customers or clients, for instance, we need to move away from using demographics/firmographics as a primary analysis tool.

Let’s say that graph databases become as popular as SQL databases. You can’t scratch an enterprise without finding a graph database.

And they are all as different from each other as the typical SQL database is today.

How do you go about merging graph databases?

Can you merge a graph database and retain the characteristics of the graph databases separately?

If graph databases become as popular as they should, those are going to be real questions in the not too distant future.

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