Microsoft Reveals Rapid Big Data Adoption
From the post:
More than 75 percent of midsize to large businesses are implementing big-data-related solutions within the next 12 months — with customer care, marketing and sales departments increasingly driving demand, according to new Microsoft Corp. research released today.
According to Microsoft’s “Global Enterprise Big Data Trends: 2013” study of more than 280 IT decision-makers, the following trends emerged:
- Although the IT department (52 percent) is currently driving most of the demand for big data, customer care (41 percent), sales (26 percent), finance (23 percent) and marketing (23 percent) departments are increasingly driving demand.
- Seventeen percent of customers surveyed are in the early stages of researching big data solutions, whereas 13 percent have fully deployed them; nearly 90 percent of customers surveyed have a dedicated budget for addressing big data.
- Nearly half of customers (49 percent) reported that growth in the volume of data is the greatest challenge driving big data solution adoption, followed by having to integrate disparate business intelligence tools (41 percent) and having tools able to glean the insight (40 percent).
After hunting around the MS News Center I found: Customers Rapidly Adopting Big Data Solutions — Driven By Marketing, Sales and More — Reports New Microsoft Research.
Links from the MS News Center take me back to that infographic so that may be the “publication” they are talking about.
It’s alright but the same thing could have been a one page, suitable for printing/sharing type report.
In any event, it is encouraging news because the greater the adoption of “big data,” the more semantic impedance is going to cause real pain.
No pain, no change.
😉
When it hurts bad enough, take two topic maps and call me in the morning.