Designing for Consumer Search Behaviour by Tony Russell-Rose.
From the post:
A short while ago I posted the slides to my talk at HCIR 2012 on Designing for Consumer Search Behaviour. Finally, as promised, here is the associated paper, which is co-authored with Stephann Makri (and is available as a pdf in the proceedings). This paper takes the ideas and concepts introduced in A Model of Consumer Search Behaviour and explores their practical design implications. As always, comments and feedback welcome
ABSTRACT
In order to design better search experiences, we need to understand the complexities of human information-seeking behaviour. In this paper, we propose a model of information behavior based on the needs of users of consumer-oriented websites and search applications. The model consists of a set of search modes users employ to satisfy their information search and discovery goals. We present design suggestions for how each of these modes can be supported in existing interactive systems, focusing in particular on those that have been supported in interesting or novel ways.
Tony uses nine (9) categories to classify consumer search behavior:
1. Locate….
2. Verify….
3. Monitor….
4. Compare….
5. Comprehend….
6. Explore….
7. Analyze….
8. Evaluate….
9. Synthesize….
The details will help you be a better search interface designer so see Tony’s post for the details on each category.
My point is that his nine categories are based on observation of and research on, consumer behaviour. A descriptive approach to consumer search behaviour. Not a prescriptive approach to consumer search behaviour.
In some ideal world, perhaps consumers would understand why X is a better approach to Y, but attracting users is done in present world, not an ideal one.
Think of it this way:
Every time an interface requires training of or explanation to a consumer, you have lost a percentage of the potential audience share. Some you may recover but a certain percentage is lost forever.
Ready to go through your latest interface, pencil and paper in hand to add up the training/explanation points?