Inge Henriksen’s comment that topic maps need a “primary value or primary target” reminded me of the difference in marketing a technology versus a solution.
Marketing a technology involves creating a technology and telling customers: “Think what you could do!”
Marketing a solution involves meeting a need and telling customers: “Look what you can do!”
Compare the number of people using graph software versus using Facebook (rumored to be 400 million).
Both involve graphs, one as a technology, the other as a solution to a need.
Can you guess which one I would like to see as the future of topic maps?