Should We Focus on User Experience? by Koen Claes.
From the post:
In the next seven minutes or so, this article hopes to convince you that our current notion of UX design mistakenly focuses on experience, and that we should go one step further and focus on the memory of an experience instead.
Studies of behavioral economics have changed my entire perspective on UX design, causing me to question basic tenets. This has led to ponderings like: “Is it possible that trying to create ‘great experiences’ is pointless?” Nobel Prize-winning research seems to hint that it is.
Via concrete examples, additional research sources, and some initial how-to tips, I aim to illustrate why and how we should recalibrate our UX design processes.
You will also like the narrative (with addition resources) from Koen’s presentation at IA Summit 2011, On Why We Should NOT Focus on UX.
The more I learn about the myriad aspects of communcation, the more I am amazed that we communicate at all. 😉