How Customers Think « Another Word For It

May 6, 2010

How Customers Think

Filed under: Marketing,Search Interface — Patrick Durusau @ 8:34 pm

Gerald Zaltman’s How Customers Think is a non-technical summary of psychological and neurological research on consumer behavior and how that can influence marketing.

Quality of the product is not what determines product success (or failure).

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Another Word For It Patrick Durusau on Topic Maps and Semantic Diversity

May 6, 2010

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