How do things go viral? Information diffusion in social networks by Maksim Tsvetovat.
May 22, 2012 – 10 AM Pacific Time, Webcast
From the post:
“Going viral” is a holy grail of internet marketing — but beside the well-known memes and viral campaigns, there is a slower and quieter process of information diffusion. In fact, information diffusion is at the root of “viral nature” of some information. In this webcast, we will talk about the viral nature of information, adoption of attitudes and memes, and the way social networks evolve at the same time as people’s attitudes and desires. We will demonstrate some of these principles using models built in Python.
Admit it or not, we all want other people to use software or ideas that we like. If nothing else (like sales income) it provides validation.
Having a bunch of people like our stuff, is even more validation.
Watch the video. Maybe it will work for you!