Teradata Provides the Simplest Way to Bring the Science of Data to the Art of Business
From the post:
SAN CARLOS, California – Teradata (NYSE: TDC), the analytic data solutions company, today announced the new Teradata Aster MapReduce Platform that will speed adoption of big data analytics. Big data analytics can be a valuable tool for increasing corporate profitability by unlocking information that can be used for everything from optimizing digital marketing or detecting fraud to measurement and reporting machine operations in remote locations. However, until now, the cost of mining large volumes of multi-structured data and a widespread scarcity of staff with the required specialized analytical skills have largely prevented adoption of big data analytics.
The new Teradata Aster MapReduce Platform marries MapReduce, the language of big data analytics, with Structured Query Language (SQL), the language of business analytics. It includes Aster Database 5.0, a new Aster MapReduce Appliance—which extends the Aster software deployment options beyond software-only and Cloud—and the Teradata-Aster Adaptor for high-speed data transfer between Teradata and Aster Data systems.
I leave the evaluation of these products to one side for now to draw your attention to:
Teradata Aster makes it easy for any business person to see, explore, and understand multi-structured data. No longer is big data analysis just in the hands of the few data scientists or MapReduce specialists in an organization. (enphasis added)
I am not arguing that is true or even a useful idea, but consider the impact it is going to have on the average business executive. A good marketing move, if not very good for the customers who buy into it. Perhaps there is a kernel of truth we can tap into for marketing topic maps.