Facebook’s New Realtime Analytics System: HBase to Process 20 Billion Events Per Day
The post covers the use of HBase with pointers to additional comments. Some of the additional analysis caught my eye:
Facebook’s Social Plugins are Roman Empire Management 101. You don’t have to conquer everyone to build an empire. You just have control everyone with the threat they could be conquered while making them realize, oh by the way, there’s lots of money to be made being friendly with Rome. This strategy worked for quite a while as I recall.
You’ve no doubt seen Social Plugins on websites out the wild. A social plugin lets you see what your friends have liked, commented on or shared on sites across the web. The idea is putting social plugins on a site makes the content more engaging. Your friends can see what you are liking and in turn websites can see what everyone is liking. Content that is engaging gives you more clicks, more likes, and more comments. For a business or brand, or even an individual, the more engaging the content is, the more people see it, the more it pops up in news feeds, the more it drives traffic to a site.
The formerly lone-wolf web, where content hunters stalked web sites silently and singly, has been turned into a charming little village, where everyone knows your name. That’s the power of social.
Turning content hunters into villagers is quite attractive.
I checked out the reference on Like buttons. You can use the Open Graph protocol but:
When your Web page represents a real-world entity, things like movies, sports teams, celebrities, and restaurants, use the Open Graph protocol to specify information about the entity.
Isn’t a web page at the wrong level of granularity?
This page has already talked about social plugins, Facebook, web pages, Like buttons, HBase, the Roman Empire and several other “entities.”
But:
og:url – The canonical, permanent URL of the page representing the entity. When you use Open Graph tags, the Like button posts a link to the og:url instead of the URL in the Like button code.
Opps. I have to either choose one entity or have the same URL for the Roman Empire as I do Facebook.
That doesn’t sound like a good solution.
Does it to you?